I love analytics. I love website traffic. Ultimately, the more traffic you attract the more relationships you have the opportunity to build. More importantly, I am on a mission to understand the complexities of building a loyal following on my website. I adore the dance with Google, and ask, "How can I make you love me more"?
Here are two of my favorite ways to grow my business organically. They are different, yet the same. SEOs and Pinterest flirt with Google and bring hits to my website organically.
Warning: Take this sage advice with a steady cadence. Entrepreneurs are always striving to build their audience and reach. Overwhelm can be a distinct path to burnout.
Tip #1 : SEOs- ( SEARCH ENGINE OPTIMIZERS)
The power of SEOs can change your business and website's visibility. I am obsessed with the power of SEOs (SEARCH ENGINE OPTIMIZERS). SEOs are simply keywords that your audience searches for to find you. Keywords are the key to unlocking the path for thousands or millions of potential clients, customers, or superfans to find your site.
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. I liken SEOs to chasing water down a mountain. You capture the perfect word in the palm of your hands and then it is gone. POOF!
The game changes. The SEO game is a marathon, not a sprint. It is important you do the research on SEO's and I am a big champion of Keywords Everywhere. Keywords Everywhere is a Chrome extension that allows you to do comprehensive research on SEOs. It allows you to see the analytics of competitive websites and glean from their keyword success.
To understand the magnitude of SEOs-start by asking yourself, what would my potential client/customer be googling? It is important to pepper in your website content with these key phrases to catch the attention of all search engines. This expansive topic is fascinating for me (frustrating for others). If you are interested to learn more about the secrets of SEOs, get my free Ebook on this page:
Tip #2: Pinterest- Let Me Introduce You To This Search Engine
(I'm obsessed with the sleeping giant.)
Don’t be fooled by this unassuming powerhouse of a search engine. Yes, I said search engine. Many users are misinformed about Pinterest’s power, and they often label it “social media.” I’m obsessed with this platform since it is Google in disguise. Pinterest attracts users that are in the discovery phase of a search. Users are looking for recipes, clothing, and even inspiration in their lives. And, the amazing part of the user experience is that users are poised to purchase. The algorithms are such that content can be used and reused, unlike social media platforms.
The Pinterest algorithm soaks up current pins. For example, if it is February, pins that smack of love and Valentine’s tend to garner more interest. How do you start on Pinterest? Use your Canva account to create appealing visuals that aren't blatant advertisements. First, think about your desired audience and ask yourself, what would this audience be interested in? My desired audience is interested in personal and professional development, so they are most likely drawn to words of inspiration and personal growth tips. Don’t make your pin specific to a sale or advertisement. Draw in your audience with a visually appealing display of something you represent. For example, a client who happens to own a bakery should post a recipe or a photo of a decadent pastry. This expands visibility. Remember, visibility is the key to establishing your brand.
Why Pinterest Works
When you draw a client in with your vibrant pin, you have the opportunity to expand on this pin in your content. When a user clicks on the pin, it immediately takes them to your website. This provides a one-step process. A photo and simple content attract a user; then, they are swept to your website, where you can elaborate on your life-altering product or service. The simple 1-click step of getting a user to your website will lead to client engagement and a possible sale. (Remember, simple is better. The more a user is required to navigate different platforms, the more likely you will lose their attention.) What's even better? If a Pinterest user pins one of your pins to their board, all of their followers will experience your brand. Pinterest has the capability to expand your visibility exponentially.
My Tip: Budget a little money to invest in Pinterest Ads. You can budget as little as two dollars a day, and your pins will be seen. My website hits doubled in the first week of testing out this marketing strategy.
*The demographics of Pinterest are 80% women who possess untapped buying potential. I typically curate my pins to be female-centric.
The life of an entrepreneur is one of trial and error. Understand what works for you. Yet, never rest on your laurels. The creativity lies in the explosion of exploration.
You got this!-- Jules