The Voice Of Reason

be the reason for the conversation


You are your brand. You have the choice to create a brand that is mediocre or build an empire that is unforgettable.

Isn't it time to be unforgettable? The journey of building a thriving business is a test of our faith and a testimony to our resilience.

According to Kathleen Palmer, a personal brand is

"the entirety of how you present yourself in the world. It encompasses who you are as a person, as an employee, and as an expert in your chosen field. Creating your personal brand can be the linchpin in achieving your professional goals, by providing a fuller picture of who you are to your potential employer".

What do people say when you leave the room? Are they overwhelmed with your generosity, your flamboyance, your intellect? Or do people simply forget that you were there?

If you are an entrepreneur, author, podcaster, or public figure your brand is your identity. The easy part is to create the vision, write the book, or launch a podcast, the challenge comes in keeping it alive. Without you at the helm of your product or service, you are easily forgettable. If you are not in the trenches curating your brand then everyone else is doing it for you. This is something you need to do every day. This is something you need to distinguish yourself so you become unforgettable.

As a creative, I understand that the idea of being consistent in your brand visibility seems overwhelming. We are fed as a generation, that social media is the end-all-and be-all of marketing. I will attest that this is a falsehood. In fact, social media, while an important element of a marketing plan, is not a place to put all your energy. Putting all our eggs in one basket can lead to disruption. When we focus all of our attention on social media, we give the power to a bigger entity that owns ALL of our content. Social media is working on borrowed land.

Doing the same thing everyone else is doing makes us a part of the white noise. When we start to think outside of the box, we distinguish ourselves from the competition.

Building your brand is born the same way that brands have been built for hundreds of years. It starts with a handshake. It grows into a relationship of knowing, liking, and trust. When a relationship is formed you will garner a true following of readers, clients, and participants in your programs.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

Establishing yourself as an expert is where you need to start.

Ask yourself these questions:

  • What Do I Do Differently Than Anyone Else?

  • How Do I Present My Service or Brand Better Than Anyone Else?

  • How Can I Distinguish Myself From The White Noise?

  • How Can I Describe My Brand In One Sentence?

  • What Do People Say About Me After I leave The Room?

If you are not purposeful in your branding efforts, you will be branded by everyone you come into contact with. When you are serious about growing, scaling, and monetizing your efforts it is imperative you start considering the following tools to leverage yourself as an expert.

Be Unforgettable-

This is the work you need to do. Do it with joy.

The objective of most entrepreneurs and creatives is to get seen (and get clients). This can be a daunting task. The most important aspect of visibility is leveraging yourself as an expert. Leveraging your expertise cannot be expected, it needs to be commanded.

Where do you begin?

How can you present yourself online and in-person as an expert in what you do?

WARNING-- This advice is for visionaries. This guidance is for creatives and entrepreneurs who are purpose-driven and who have the understanding that their mission on earth is to leave their legacy.

Building a multi-dimensional business means leveraging your expertise on a variety of platforms. It means creating a substantial online presence, being consistent, and understanding the audience you serve. I recognized as a newly minted entrepreneur that I had to distinguish myself. I understood that I had to take risks and exercise my due diligence as an explorer of human psychology.

Before you understand the power of your expertise, understand your audience.

Ask yourself:

  • What is the pain point of your potential client?

  • What keeps them up at night?

  • What do they need, want, and desire?

Understanding your audience's pain points is the first step in curating your message. The second is the ability to articulate your solution to their deepest needs.

Understand that you need to do something bigger and bolder than everyone else to demarcate yourself as an expert.

This is how I have found exponential success in building my business.

  1. WRITE THE BOOK- This may seem unattainable. However, with the dawn of Amazon and KDP, the ability to self-publish your book is available to the masses. Be certain to have an editor, understand the ins and outs of the overall layout of your book, and have a supportive community that will give you valuable feedback. Writing and publishing your book commands your expertise.

  2. LAUNCH THE PODCAST- A well-executed podcast is a gateway to conversations and collaborations that you would not have as a non-podcaster. Podcasting is the "leg in the door", giving you the opportunity to court people that are potential clients and collaborators.

  3. START SPEAKING ON STAGES- If you have established your expertise, the stages call for your message. The title of "TEDx" opens doors that do not close. Speaking on stages is a way to monetize your business and grow your confidence as a professional.

  4. BUILD RELATIONSHIPS- Dismiss social media. Dismiss the white noise of arbitrary advice from YouTubers, Influencers, and the like. My greatest success is through creating relationships the old-fashioned way. There is no power greater than the handshake.

Remember, it all begins with you. You have the choice to create an influential change in your life and business.


23 views0 comments

Mark your calendars because 2022 is robust with events for you to join. Check out some of my favorites.

I am obsessed with podcasting.

This is the truth. I have 2 podcasts (Obsessed & Femcasters) and I have found podcasting to be a true outlet for my voice and creativity. If you have ever considered starting a podcast-do it today. (Check out my earlier blog on why you need to start one today).

Why attend a podcasting event?

Whether live or virtual attending a podcasting event gives you the opportunity to build a community, learn the latest tools and tricks, and create relationships beyond the microphone.

Many of these events give you the opportunity to pitch yourself as a speaker. As the brand of your podcast, it is important to understand that visibility is a key factor in broadening your audience and strengthening your brand.

1. Podfest Expo (Led by our friend Chris Krimitsos) Check out our episode here with Chris: Femcasters Episode With Chris Krimitsos

2 EVOLUTIONS by Podcast Movement

3. Podcast Movement

4. Podcast Show \ London

5. Indie PodCon 8

6. Hot Docs Podcast Festival

7. BLK Podcast Festival

DON'T DO IT ALONE: The power of building a community.

Here are my top reasons for not doing this thing called life alone-

  1. Collective Wisdom- There is collective wisdom in surrounding yourself with like-minded individuals. This does not mean a homogeneous community of same-minded thinkers. It simply means that the group has a similar set of core values as you do.

  2. Pushing Our Limits- A powerful community pushes us to think differently and do more. A genuine group of authentic humans gently nudge us to reframe ideas that we have long held.

  3. Support And Belief- The side-effect of participating in the empowering space of a community is that you create a tribe that understands your story. When your path gets rocky you have cheerleaders reminding you of your strength.

  4. Borrowed Motivation-The energy that poured out during each meeting, conference, or event provides me with an electrifying feeling that motivates me to do better each day.

  5. New Ideas- Isolation, especially during the pandemic, often leads to a narrow way of thinking. The exchange of ideas allows for a fresh perspective that elevates our thoughts and actions.

Doing life (or podcasting) alone deprives you of the rich tapestry of lessons fellow humans have to offer. Doing life alone keeps you stuck in the monologue of your current situation. The power of having the strength of your community behind you allows you the access to believe bigger and do better.

After all, isn't life better together?- You Got This-- Jules

Click on the pictures below and check out my podcasts!

21 views0 comments

Updated: Jan 5

It is time to understand that you belong right here. You belong at the crossroads of imperfection and exposure. When we try new things and nudge ourselves into the space of "uncomfortable" we have the option of recoiling from the situation or, we have the option to jump right in. When we jump in we are given the opportunity to embrace this beautiful mess.

WARNING: This beautiful mess is an inevitable by-product of being human. Beware as it has side effects. The side effects can lead to empowering lessons and deep human connections. When holding tight to perfectionism we miss the gift of the human experience.

It is time to get vulnerable.

For so long I tried to get it right. I tried to grapple with the imperfections of parenthood, relationships, and a career. I kept teetering on the precipice of perceived perfection and utter failure. Instinctively I tried to protect myself from pain and judgment. After all who wants to be in pain and who wants to be judged?

I pretended to have it all together. When things got tough or unfamiliar, I would recoil to a space a familiarity. Friends, (insert unsolicited advice): ⬇

Familiarity Breeds Stagnancy.
I was stuck. I languished in this confined space of trying to be someone I was not, believing that this was the way to connect with other humans.

I started studying the works of Brene Brown and the lightbulb went off. Through the brilliant teachings of Brene Brown, I began to realize the veneer of perfection hindered me from living a wholehearted life. For years I believe that I had to hold onto this projection of a picture-perfect life. I believed that people connected with perfection. I believed no one wanted to hear my battle stories. People hungered for perfection? (I was clearly mistaken).

When I embraced vulnerability and exposed my not-so-fatal flaws I dipped my toe in the lesson of being human. I became the queen of sharing. Mind you, I did not over-share or give TMI. I knew I had a story. And I understood that the art of storytelling is the most powerful connector. With courageous trepidation, I started this journey of unmasking illusion and embracing my humanity.

And then the magic happened.

This is how Brene Brown changed my life.

1. This is where I engendered trust as a leader.

2. This is where I taught my children that it is ok to make mistakes.

3. This is where I empowered myself to live the life I always knew I was meant for.

This is the Brene Brown Effect*.

In Dr. Brown's talk at the University of Minnesota, she described the ways we try to sidestep the shaky feeling of vulnerability. We emotionally "armor up" each morning when we face the day to avoid feeling shame, anxiety, uncertainty, and fear. The particular armor changes from person to person, but it usually revolves around one of three methods: striving for perfection, numbing out, or disrupting joyful moments by "dress rehearsing tragedy" and imagining all the way that things could go wrong.

With a chokehold on protecting ourselves from pain, we avoid embarrassment, shame, and guilt. By holding onto this illusion of control we limit our potential.

When we embrace vulnerability, we are given gifts that tap into the essence of belonging. This is the foundation of the human experience.

We all want to belong to something that is inclusive of our passions and beliefs.

“Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity. It is the source of hope empathy, accountability, and authenticity.”
- Brene Brown

The Brene Brown Effect is not unlike the butterfly effect theory. The butterfly effect theory states that when a butterfly moves its wings, it can cause a cyclone in another part of the world. It has become, in modern times, a metaphor for the existence of seemingly insignificant moments that alter history and the shape of destiny.

Brene Brown's teachings suggest that when we are at one with ourselves we become open to living wholeheartedly. My experience in lifting the veil of my perceived life allows a glimpse into the challenges I face daily. These challenges create a personal algorithm of support and connection with those who travel a similar path. When I understand my worth and forge my path in my truth, I connect with the people I am supposed to commune with.

* I know this to be powerful as I connect and grow my personal and professional ecosystem.

*The Brene Brown Effect: BBE (and yes, I coined this), is the one where we shed the pretenses of controlling and predicting and we live wholeheartedly. When we lean into the discomfort of being vulnerable we attract authentic connections. And life is about true and deep connections. These are connections that support our purpose in life and give us meaning. This is where we find belonging.

So how can we, as mere mortals, harness the BBE?

--> It is first to believe you are worthy of love and connection no matter what. It is to believe in your worthiness so deeply that you can share those not-so-perfect aspects of your life with those around you. By being courageous enough to shed the "idea" of perfectionism and embrace the discomfort of your rough edges you will offer up your authentic beauty to the world.

If you do not know Brene Brown, start with her latest book, Atlas of The Heart. This is a beautiful book that is a compilation of her works as an expert on emotions. It is both a delicious story, a remarkable reference guide, and a gorgeous coffee table book. And, no, she did not in any way pay me to endorse her book. However, if you know Brene Brown, please tell her I endorse everything she embodies. She guides me through her written word, both professionally and personally. She has made a deep connection with me through her words.

Life is all about connection. It is what drives humans. It is about getting recognized and being heard. The Brene Brown Effect is life-changing if you chose it.

Tip: Chose vulnerability, reject perfection and let yourself shine.

xo-You Got This-Jules

Check Out Some Other Things I Am Passionate About!

Click on Pics To Learn More!

197 views0 comments