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Truth be told I love the creative art of marketing. I love getting into the minds of potential consumers and attempt to predict their behaviors. I adore creating contextual experiences through visual and auditory experiences that make my potential audience squeal with delight. I equate this exploration of understanding the psyche of my audience to a visionary trip down a path of trial and error.


However, branding and marketing is an art that dabbles in fortune-telling. I would love to say that I have a crystal ball that gives me the tools to know exactly how to curate a marketing and branding plan that is 100% accurate. The art of marketing is not an exact science, in fact, it is the opposite. As a brand, it is imperative that you are agile. To harness a successful brand you need to be prepared for curveballs.


The curveballs thrown to businesses globally are epic in proportions these past 2 years. Consumers were relegated into digital spaces due to the pandemic and brand building screeched to a halt. The successful brands, who understood the needs of their consumers were able to rise to the top with buoyant precision.





WHAT DOES 2022 LOOK LIKE FOR BRAND BUILDERS?



Video-


Video creates a real connection with your audience. Building your brand is akin to building relationships. It is imperative that you invest in your relationships and give your audience some facetime. This can look like live feeds on Instagram, Facebook, or Linkedin. This can be an embedded video in your email. Or it can look like lively videos on YouTube (which is owned by Google).


Video creation can seem like a big production. So start small. I love using Viddyoze. Viddyoze provides templates in which you insert art and text and it creates innovative video clips for your branding efforts.


Content is Queen-


Content, Content Content. Content can look like blogs, websites, speaking engagements, podcasts, videos, and the list goes on and on. Google-friendly content can skyrocket you to the top of search engines.


Content is the versatile engine to run the online marketing of your business. Here’s what you need to know when publishing content online:

1. Lead with value. Giving value (free information, advice, tips) builds the credibility of your business and keeps your company at the front of consumers’ minds.

2. Map the customer journey. Content marketing is storytelling that brings customers through different stages:

Awareness. This is the stage when potential customers learn about you and your business. Lead customers from this “Awareness” stage to the next stage with a call-to-action to subscribe to your newsletter. At this stage, the content can be: - Tutorial (from searches like Google or Pinterest)

- Viral post (something people will share or retweet)

- Expert content or analysis report

Consideration. At this stage, potential customers already know about you and would consider buying from you. They are already in your circle. Content can be half educational and half promotional. You’ll reach customers at this stage via content such as newsletters, case studies, and podcasts.

Decision. At the decision stage, customers trust your business and are considering making a purchase from you. Content here isn’t to educate or build brand awareness. It’s to address the benefits of your products or services. At this stage, the call-to-action leads the customer to either make a purchase or start a free trial.


If you are not a writer and cannot afford to hire a ghostwriter or content creator, check out PLR.ME. PLR.Me is a clearinghouse of pre-written copy, blogs, articles, courses, etc that you can use under your brand and repurpose it as you like.


SEOs-


This is why SEO matters so much. SEO is the process of optimizing your website (pages, blog posts, and more) for search engines like Google. If you understand it and do it right, you can get a significant amount of traffic from search engines. In other words, when people use Google to search for specific terms, your site will show up near the top of the results. People will click on your site and read your awesome content. Pretty simple, right? Well, sort of. The general concept behind SEO is simple but it’s a little more complicated in practice. Which makes sense, of course. There are trillions of web pages out there and Google has to be able to understand them and give the relevant ones to searchers. One of the primary goals of SEO is to make your website stand out from everything else. You want to make your site as appealing as possible to Google. The more appealing it is, the more it will be shown to searchers and the more traffic you’ll get. So, how do you make your site stand out in the eyes of Google?


I use Keywords Everywhere everywhere to help me understand SEOs. Keywords Everywhere is a chrome extension and has a very low price point. There are a lot of options to explore on the internet, so remember to keep it simple (stupid).


Experiential Branding:


Consumers are bored with the bombardment of advertising. The overwhelming flow of sales pitches to their inbox is a futile attempt of doing it like all the rest. Creating an experience for your audience is essential in capturing their attention and their imagination. Recently, my friend and experiential branding expert Lucia Harper opened my eyes to the world of gamification. Lucia is the CEO of On Purpose.fun . And let me tell you, Lucia makes everything more fun.


Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.


Social Media:


I have a love-hate relationship with social media. I know it is a necessary evil when it comes to creating your online presence. It can be overwhelming, time-consuming, and soul-depleting. More than ever the Facebook/Instagram/LinkedIn trifecta is more important as we weave ourselves into the unchartered territories of the metaverse. The key is to be consistent and confident in your brand. I have found that batching social media assets and scheduling them a month in advance makes the task less cumbersome. However, it is essential to engage and get to know your audience. Social media gives key insight into the pulse of your potential clientele. I love using Loomly to schedule my posts, as it is intuitive and easy to post.





Branding can be a fun adventure that evokes creativity and clarity. Do the research, understand market trends, and take the leap into thinking outside the box. Do branding a little bit differently and you will reap exponential rewards!


You Got This- Jules

And if you are interested in joining a community of brand-builders interested in elevating the voices of those that are making an impact check out Femcasters! (It Is Free)!









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ASSUMPTION #1
You have listened to a podcast or two.

Perhaps you are OBSESSED (shameless plug) with the likes of Brene Brown's or Dax Shephard's podcasts. There is a magical quality when you slip your earbuds in and you are greeted by the familiar riffs of a podcast host. You are transported into another world that sparks imagination, creativity, and ideas.


Podcasting is making a resurgence in popularity. The genre of podcasting has been experiencing a sort of renaissance. According to the Intelligencer, the reasoning podcasts may be growing is that the economics are compelling. Producing an average podcast costs far less than producing a TV show or a radio show (all you really need is a microphone or two, a copy of Audacity or some other editing software, and a cheap hosting service for the audio files themselves).


The magic of podcasting can produce income! Podcast advertising rates on a successful podcast are big enough to pay for the costs many times over. Several top podcasters told me that their CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) was between $20 and $45. Compare that to a typical radio CPM (roughly $1 to $18) or network TV ($5 to $20) or even a regular old web ad ($1 to $20), and the podcast wins.


ASSUMPTION #2
You are reading this article because you have thought about venturing down the winding road of podcasting.

The power of your voice taking to the airwaves is a scintillating experience. When I embarked on my first podcast (with my amazing co-hosts, Tia Morell-Walden, Mika Altidor, and Tristin Hodges) we were knee-deep in a puddle of emotions. I was gobsmacked with excitement, confusion, overwhelm, and bewilderment.


The list of questions in my head ruminated:

  • Why should I put so much energy into something that may just lay lifeless in a universe of 2 Billion other podcasts? ( FACT: there are 2 billion other podcasts).

  • Was anyone going to listen to this podcast?

  • What if it flops?


WHY PODCASTING?

Podcasting is an incredible vehicle to boost your brand, elicit excitement about something you believe in, and can leverage your expertise. The added bonus is that it is truly fun. As a host on the Obsessed Podcast, I can solemnly swear that the experience has changed my life and the trajectory of my business. The conversations with such notables as Dr. Laura Berman, Dr. Sherrie Campbell, and Dr. JC Doornick have morphed into incredible collaborations and friendships.

More importantly, the power of our voices has changed the way our listeners think about their lives. In a few short months, our rinky-dink experiment with podcasting soared to the top 5% of podcasts globally. Our audience has met us with incredible warmth, support, and generosity. This has impacted my life (and I speak for my co-hosts), so profoundly, that I believe we can never go back to being, regular, old non-podcasters.


The art of podcasting has assisted me in my pursuit of curating a speaking voice that is more confident and self-assured. I have learned to embrace the messy and navigate a platform that seemed like an impossible dream.

ARE YOU READY TO ELEVATE YOUR VOICE? START HERE:
  • Step #1: Choose a topic you love. Just like blogging, you need to select a niche for your podcast that provides information that is in high demand with listeners.

  • Step #2: Pick a podcast title. A podcast title can help the listener anticipate the content and purpose of your podcast.

  • Step #3: Write a sound description. You should write a descriptive paragraph about the contents of your show to entice listeners. ...

  • Step #4: Get your artwork created. The podcast will require some artwork or a square image that represents your show and the niche it belongs to.

  • Download the app Anchor.FM (for free) and start playing around. There are dozens of podcast hosting platforms, so do your research. Anchor.FM is a great tool to practice on and get familiar with how to podcast

Warning: Podcasting may be addicting. I adore podcasting so much, that I recently launched a second podcast with the brilliant and huge-hearted Corinna Bellizzi, called Femcasters. While podcasting has an addictive quality, many podcasts fade into oblivion after 6 episodes. There is a term for this phenomenon called Podfade.

WHAT IS POD FADE?

The Urban dictionary defines pod fade as when a podcast suddenly stops releasing new content without a final show or an announcement. Thousands of new podcasts came on the scene last week alone. Although the podcast movement is gaining traction, there is a large percentage of podcasters who stop their show early on.


It is critical you are strong in your mission and committed to a platform that may initially have you scratching your head asking yourself, "Why am I dedicating so much time to this"?


Podcasting is a journey in slow growth. Like all things in life you receive the energy, you give to it. However, if you have a true purpose behind your show, then the reward will be paid back in dividends.


Why not give podcasting a whirl? Come on you know you have been dreaming about it.
IF YOU ARE LOOKING TO JOIN A COMMUNITY OF PODCASTERS, BROADCASTERS, AUTHORS, AND SPEAKERS CHECK OUT:
FEMCASTERS

--YOU GOT THIS, Jules
Check Out Some Of My Favorite New Podcasts!











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Enter The Law Of Attraction.....

Is it coincidence or are you attracting everything you ask for?
What is synchronicity?

According to Psychology Today synchronicity is a phenomenon in which people interpret two separate—and seemingly unrelated—experiences as being meaningfully intertwined, even though there is no evidence that one led to the other or that the two events are linked in any other causal way. Though many people perceive signs or spiritual meaning in synchronistic events, most scientists believe that such events are more likely coincidences that only seem meaningful due to aspects of human thinking such as confirmation bias.


According to me, synchronicity is the unexpected spice of life. You know that spice, the one the dances on your taste buds when you are least expecting it. This is a moment of sheer delight. This is a moment of, perhaps, of coincidence where many beautiful gifts unfold.


As I look back on my life, there are so many coincidences that seem unfathomable to the naked eye and thinking mind. When we try to navigate our lives with a logical and rational brain, synchronicity is not a possibility. When we guide our lives with faith, intuition, and creativity synchronicity is unleashed.


Why do certain people come into our lives? Why are we drawn to a situation that we have no place being? Why are we struck with ideas and then-poof- they magically appear in front of our very eyes?


My friend, Michael Losier, author of the international best-seller, Law of Attraction sat on Oprah's stage and spoke to the power of these unexplainable events. Losier simply taught the lesson that when our thoughts, our minds, and our actions are all aligned we receive results. We may be the recipient of meaningful whispers from the universe. Or we may be knocked down to our core with powerful and unexplainable events. Michael, in his signature training bravado, speaks and lives by the power of this intangible law. In fact, Oprah was so enthralled, she invited him on her show four times which led to an opportunity of a lifetime. Michael hopped on a plane from British Columbia and took the reigns as a HARPO superstar hosting a show on the Oprah radio network.


Coincidence?


Was Oprah's invitation a coincidence, or were Michael's thoughts, actions, and words all aligned to manifest this one opportunity? Ultimately, it is for you to decide.


Michael Losier on Oprah & Friends

Why was Michael Losier, a native of Victoria, BC,
cherry-picked by Oprah herself to be the expert on the Law of Attraction?

Michael's ground-breaking book questions those moments of happenstance that have no true foundation in critical thinking. Have you noticed that sometimes what you need just falls into place? Perhaps you've met the perfect client or life partner merely by being at the right place at the right time. On the other hand, there are some people who find themselves in one terrible relationship after another or who seem unable to shake off their bad luck. These experiences are evidence of a very powerful force. It's called the Law of Attraction, and right now it's attracting people, jobs, situations, and relationships to you. The Law of Attraction can be defined as: I attract to my life whatever I give my attention, energy, and focus to, whether positive or negative.


Having the opportunity to work alongside Michael was truly a lesson in expanding my mind. Pounded into my head was the reminder that what I thought and what I said had a direct impact on what was in my life. I began to see that if I did not intentionally curate each thought, each word, and each action- I would be surrounded by the shrapnel of energies I least desired.


the proof is in the pudding.

Believe In Yourself And Everything Happens

I started a new tradition last year. This tradition was that on December 31st, I would write a letter to myself that I would open on the following December 31st. This letter would be a declaration of hopes, dreams, goals, and intentional bullet points of what I would be doing in the year following.


This direct act of putting pen to paper and declaring my unwavering vision for my life created a mental roadmap for myself. This past year I proclaimed I would become one to many. I would use my voice to make an impact on this world. I would speak on stages-even if my knees were knocking and the steady breath of anxiety gripped my brain.


This declaration, my actions, my thoughts, and my words collided with a year that was beyond my wildest expectations. I have graced stages, launched 2 podcasts, and continue to use my voice daily to reach people that need my words to believe in themselves.


Synchronicity, Serendipity, The Law of Attraction, Happenstance, or even Kismit may be responsible for those unexpected circumstances of bliss. Or it may be the intervention of the Universe. What I know to be true is when you truly believe in yourself and share this unabashed confidence with the universe, you are unstoppable.

Thank You Universe. Grateful.

Video Cred goes to my girls, Tia Morell Walden and Mika Altidor- and of course, our buddy- Dragon.


You got this- xo Jules


Listen to the #obsessedpodcast



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