The Voice Of Reason

be the reason for the conversation

So you have written a book-now what?

Writing your book is the easy part-keeping it alive is the challenge. As an author, you are your brand whether you publish traditionally or self-publish. It takes a lot of resilience and ingenuity to get your book to the top of the charts (I know from personal experience).

Here is a snippet from my book called, Bookcasters, which I co-authored with the famed editor and author Nicki Pascarella.

From Bookcasters:

Website- Don’t even think of launching your book without a website. Building a website that reflects your brand is the cornerstone of your book’s visibility. Without a solid website, you will lose credibility and potential readers. Because Google can make or break any creative venture, elevating your brand on a personal website helps boost the likelihood of readers finding your book.

This doesn’t mean you have to spend thousands of dollars on a larger-than-life platform. It means that your brand needs to hold space on the internet as a reference for your customers. This is something you can do on your own or hire a professional. Julie is a self-taught web designer who explored various hosting sites until she got it right. Her go-to website builder is Wix. It is user-friendly and has a large variety of templates that you can choose from. If you are selling products, Shopify is a wonderful tool to display and sell your products. Other popular platforms are Square Site, WordPress, and GoDaddy. And if the mere mention of building your own website has you quaking in your boots, hire out a designer. Don’t be afraid to ask for help. Jule frequently dips into the freelancer pond when she is stuck or has limited time. Freelance designers flood sites like Fiverr and Upwork. Simply list your requirements and budget, and you will have experts knocking on your door. Find a designer who understands your vision, has excellent references, and has the time to walk you through the design process.

Launch A Podcast- Launching a podcast can be a daunting idea. However, it is a powerful platform to facilitate the voice of your book. If you don’t have the bandwidth to launch a podcast of your own, pitch your book to podcasts that your potential readers listen to. It also adds a layer of credibility to your coaching business since it positions you as a thought leader and expert in your field.

Start Here: Anchor FM is a good (and free) place to start: Anchor is a free app that is super easy to navigate. You can record, edit and publish your podcast with ease. Let me be clear, there is a lot that goes into producing a quality podcast. It is essential that you understand your voice and have the bandwidth

More Creative Ways to Boost Visibility:

Affiliations-Partner with other authors and team up to promote similar visions. This will exponentially increase the audience of both ventures.

Collaboration- The power of two doubles visibility. Find ambitious authors who would love to collaborate on a project. You will gain visibility through their audience and vice versa. These connections will be an invaluable resource as you further your coaching career

Online Course Creation And Workshops- An online course or workshop is proof that you are an expert on a topic. There is no better way to gain notoriety as a thought leader and writer than creating an online course or holding an interactive workshop. Perhaps you are an expert in nutrition, creativity, or self-help, the platform of online courses creates visibility and a passive stream of income.

Swag- Everybody loves free stuff. Nothing gets the attention of a prospective client faster than a free t-shirt, hat, or notebook that is embroidered with your logo. Consider swag in your repertoire of visibility hacks. This is a critical yet straightforward cog in connecting with clients. It can be as simple as a business card or as elaborate as customized samples to give to your clients, pre-sale. It endears customers to your brand and is a reminder that they can’t live without your service or product. Customized merch creates a brand presence and doesn't have to cost a fortune. My go-to favorite is I have used this site to customize mugs, pens, shirts, and journals. My clients are always giddy with excitement when they receive a personalized gift with a note that expresses my gratitude for their trust in me. I am obsessed with Printful. It is an easy way to make a statement that your clients will remember. Printful is an on-demand printing and warehousing company that helps people turn their ideas into brands and products. Whether you wish to create your own online brand or give someone a personalized t-shirt, it’s super easy to customize tee shirts, stickers, mugs, and more. Printful is full service. They automatically receive the order, fulfill it, and ship it. You can literally do it in your sleep.

A Free Sneak Peak-Creating visibility simply means sharing your vision. Free content is an extension of your vision and will create trust and a reputation with your future customers on an intimate level. What does Free Content Mean? Many experts exclaim, “Know your worth-don’t give yourself and your services away for free.” While the concept of understanding your self-worth is important, giving away free things can help build your brand. When you are starting off you may need to work for free. This could establish you as a writer, and ultimately lead to referrals and reviews. Think about posting a chapter on your blog. Give away free books to reviewers.

Grow Your Reach: Nourish the community you serve by getting involved. Offer to do beta reviews and ARC reviews for other authors. Share their book releases on social media. Attend their book signings.

Charitable partnerships-I champion every capable human to give their time, services, resources, and expertise to those in need. This philanthropic act should be executed with no intention other than to make the world a better place. The noble act of volunteering does have added benefits. You make connections, network, and allow people to witness your overall mission.

Contest or Challenge Pre-launch-This is a savvy move to offer an attention-getting challenge. At the end of the challenge, offer a package or product to the grand-prize winner. Contests drum up unexpected excitement about your new business. It takes time to prepare and execute your pre-launch. However, when you emit extra energy, the enthusiasm is contagious

YouTube Channel-Even if you aren’t camera-ready, turn on your smartphone and give YouTube a try. Not only is YouTube a platform that garners increased visibility, but the website will also boost your rating on Google. Google is the gold standard of search engines. I believe that by harnessing the algorithms of this monolith, you will have clients flocking to your website.

Paid Advertising-Google Ads-Google is an entity unlike any other. Whether you like it or not, it is a necessary evil. Dabble in Google Ads. You can pay as little as $3.00 a day to start creating a rhythm of website visitors. Don’t dismiss the behemoth that is Google. Make friends with this search engine, because Google has the power to elevate your business or eliminate it.

Pinterest- Don’t be fooled by this unassuming powerhouse of a search engine. Many users are misinformed about Pinterest’s power, and they often label it “social media.” This platform is Google in disguise. Pinterest attracts users that are in the discovery phase of a search. Users are looking for recipes, or clothing, and even inspiration in their lives. And, the amazing part of the user experience is that users are poised to purchase. The algorithms are such that content can be used and reused, unlike social media platforms. The Pinterest algorithm soaks up current pins. For example, if it is February, pins that smack of love and Valentine’s tend to garner more interest.

How do you start on Pinterest? Use your Canva account to create appealing visuals that aren't blatant advertisements. First, think about your desired audience and ask yourself, what would this audience be interested in? My desired audience is interested in personal and professional development, so they are most likely drawn to words of inspiration and personal growth tips. Don’t make your pin specific to a sale or advertisement. Draw in your audience with a visually appealing display of something you represent. For example, a client who happens to own a bakery should post a recipe or a photo of a decadent pastry. This expands visibility. Remember, visibility is the key to establishing your brand.

Why Pinterest Works

When you draw a client in with your vibrant pin, you have the opportunity to expand on this pin in your content. When a user clicks on the pin, it immediately takes them to your website. This provides a one-step process. A photo and simple content attract a user; then, they are swept to your website, where you can elaborate on your life-altering product or service. The simple 1-click step of getting a user to your website will lead to client engagement and a possible sale. (Remember, simple is better. The more a user is required to navigate different platforms, the more likely you will lose their attention.)

What's even better? If a Pinterest user pins one of your pins to their board, all of their followers will experience your brand. Pinterest has the capability to expand your visibility exponentially. Hustler’s Tip: Budget a little money to invest in Pinterest Ads. You can budget as little as two dollars a day, and your pins will be seen. My website hits doubled in the first week of testing out this marketing strategy. *The demographics of Pinterest are 80% women who possess untapped buying potential. I typically curate my pins to be female-centric. You can curate your Pins specifically to your reading audience.

Press Release-Sharpen your Number 2 pencil and start writing. Write a short snippet on why your business will change the world. Remember, it must be newsworthy, so craft a vignette of why it is crucial that the community learns of your work. Once all the T’s are crossed and the I’s are dotted, search local papers, magazines, and media outlets that may be interested in your story. Look for a page on their website that allows for press release submissions. Send your story their way and sit back and wait for your inbox to start clamoring for more! Press Releases are another amazing vehicle to gain visibility and boost your ranking on Google.

*Tip: Use EIN Presswire to distribute releases. With one click of the mouse, your press release will be sent to dozens of media outlets.

Podcast Pitches- Ask yourself, what podcasts your potential customers listen to. Once you have narrowed down a list of podcasts, email them the undeniable reasons they should feature you. Make this pitch short and poignant. Distinguish yourself as a leader in the industry and be very clear about why you will empower their audience. Add links to your website, press, and anything powerful that states that you are a credible thought leader in this niche. Remember to make your contact information easily accessible so they can reach out with one click. Also, keep it brief. Checkout Pitch Podcasts:

Simplifying SEO Management/ Search Engine Optimizations- These are inextricably linked to brand visibility. The topic of SEOs is complex, yet so simple. Figure out what your potential client will type in a search engine to find your business. Once you have tapped into your future client’s mind, use these keywords in all the content you produce. For example, smatter these keywords all over your website. Sprinkle them in your social media, in your press releases, and in everything you send out into cyberspace. SEO BRAINSTORM- What search words will your potential client google to find you? My go too app for SEOs- KEYWORDS EVERYWHERE. Keywords Everywhere is a Chrome Extension App (Google) that finds powerful keywords and provides tools to optimize your brand on Google. It is imperative that you curate keywords that are highly searched but have limited competition. It is priced at a relatively low ($10) price point and has been a game-changer in my SEO repertoire.

*Tip: Brainstorm keywords and phrases. Keywords are the words on your website that people are most likely to search for. Brainstorm several options related to the theme of your book.

For more support on everything publishing, podcasting, and presenting join our free community of creatives at The Mediacasters!

You Got This--Jules

Julie Lokun, JD. a legal eagle and facilitator of dreams, is changing the trajectory of underserved entrepreneurs who are using their voice to make an impact. As a mom of four (4) boys, Julie has learned to leverage her power to lead a bustling household while also serving as the head maven of Crown & Compass Life Coaching. She adeptly "anoints and points" -- directing the strategic growth of businesses and professionals around the globe. Julie has delivered presentations on the big stage, and in virtual events. With a background in law, she teases through complex information and gets to the root of issues, telling deep, compelling stories that resonate with audiences far and wide. She is a celebrated best-selling author of the entrepreneurial series, Hustle Smart, the owner of The Mediacasters Publishing House with several bestselling titles, and is a 5-star business coach. In the spring of 2021, Julie launched a swiftly growing podcast, Obsessed with Humans On The Verge of Change which is already in the top 2.5% of all podcasts globally.*

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Updated: May 17

Be an anti-ager.

Aging is inevitable.

What is the alternative?

I will give you one hint: death.

From the moment we are born we are on one singular path.

This is the path of aging.

This inevitable journey towards death begins at day zero.

The fortunate ones are born to parents who lavish adoration upon our entry into this world. Our parents do the best they can with the tools they have to celebrate our seemingly ordinary milestones.

  • We eat solid foods.

  • We walk.

  • We talk.

  • We learn to read.

  • We make a friend.

We learn to dance, play sports, navigate complex relationships, graduate high school, and ultimately, fumble through our years determining what gives us joy. At critical

Julie Lokun circa 1982
Circa 1982

junctures in our life, our accomplishments are celebrated by the cast and crew we surround ourselves with. And then, we repeat this journey by having our own children and the generational cycle of rebirth is extended.

Throughout my extensive conversations with women and men who are navigating the aging process, their wisdom is inevitable. Longing for a bit more time to create a life they want seems to slip through their fingers due to the aging process.

Aging is scary.

It brings us face to face with our mortality. Aging is a reflection in the mirror that frightens us. The slow cadence of crow's feet, sagging jowls, and achy joints become distractors that bring us closer to the inevitable final act of our life on earth.

For some, aging can be debilitating.

The debilitating component of aging leads a staunch few to surgical reinvention, spiritual quests, and a cabinet full of retinol products that promise a fountain of youth. The beauty industry is banking on our spiral towards self-loathing as we age. This booming beauty industry promise joy in a bottle of lotion. They promise us quick fixes to reclaim our vigor. Viagra, Botox, Juvederm, and Oil of Olay are banking on the fact that there is a huge, and sadly lost demographic that not only wants to look younger but to live forever.

The wealthiest humans on earth, like Jeff Besos, are betting on the idea of immortality. According to El Pais, the secretive startup, Altos Labs finds that the anti-aging industry is ready to crush it. El Pais finds that Altos Labs is recruiting top scientists to lead the anti-aging revolution. Lead scientist, Manuel Serrano did reflect on the idea of rejuvenation in said, “The most important change that has occurred in this field is to begin to consider aging as a disease, as something that can be manipulated. In mice it has been reversed, it has been possible to make them live longer, even to make an old mouse young again. That was science fiction 10 years ago,” he said at the time. “I imagine that if it can be done in a mouse it can be done in humans. It will be more difficult, but I think there will be anti-aging therapies in the relatively near future, in 10, 20, or 30 years. I doubt that will make us immortal, but we’re heading in that direction.”

Lotions, Potions, and Chasing Your Youth.

I have nothing against creams and promises of youth found at the bottom of a jar. I remember my grandmother handing me a blue tin of the dense, thick white cream, Nivea. Grandma would lather it on after a day at the beach with her. I would watch her massage the thick, white paste onto her wrinkled legs and spotted face. She would apply Nivea all over her body, look in the mirror, pinch her cheeks, and walk away. She was confident. She was satisfied with herself. She walked proudly in the armor she had accumulated during her escape from the Nazi regime. She proudly presented her battle wounds as a tribute to fighting for the American Dream. She was unapologetic as she aged because she earned this badge of honor. Grandma found her fountain of youth, in lapping up romance novels, walking in the brisk, early morning air, and preparing meals for her family. She knew her purpose on this earth and the beauty industry could not tell her any differently.

The idea of anti-aging is a new phenomenon that my grandmother only had a small taste of. According to Forbes:

The worth of the global beauty industry is currently at $532 billion.

Its compound-annual-growth-rate (CAGR) ranges between 5% and 7%. With how fast and high it’s going, it will be close to doubling its current figure in a few years.

Lesson One:

Own your power. Own your intelligence and avoid the scam. Be vigilant. Do your due diligence. When you are promised the pot of gold at the end of the rainbow, beware.

If you are promised the fountain of youth. Remember there is no such thing.

Our wants as aging humans:

  • We all want to be rejuvenated.

  • We all want our brains to work like they did when they were 25.

  • We all want skin elasticity.

  • We all want mental clarity.

  • We all want physical agility

  • We all want skin hydration.

  • We all want deep connections and relationships.

  • We all want a purpose to foster our meaning on earth.

Consumers are being preyed upon by their weaknesses.

Example: You feel fat= Loose 10lbs in one week

Example: You need your business to grow = Grow your business on Instagram. 100000 followers guaranteed.

Example: I am lonely= Date me, I am a beautiful person, with a good job and like long walks on the beach

As we age, we can become vulnerable to predators that prey upon our insecurities and weakness. It is ok to be vulnerable as we age. In fact, vulnerability is a key factor to excellence in leadership. However, when we are vulnerable and stupid, this opens the doors to promises unkept. We have the option to chase false promises of youth or we have the option to take our power back.

I am, simply, a woman who dances between the inevitability of aging and the horror of my mortality. When I wake up every morning I am reminded that time is marching on. This gentle reminder is cataloged by my wrinkles, my thinning hair, and my inability to recall things that happened yesterday.

With intention, I replace the negative loop in my head with the deep knowing that every day I wake is a gift. I am on a mission to reverse the aging process with minimal intervention. Sounds too good to be true? Maybe it is. You be the judge.

However, I know what works for me and this is what I share with you.


Aging is a gift we have that reminds us that we are put on this earth for a reason. This is how you fight through the white noise, promises of a fountain of youth and celebrate the gift of your age.

  • Find your purpose. You have heard the tale as old as time: The guy who works for a company for 50 years and retires. He receives his gold watch and then dies a week later. He has lost his purpose. Having a purpose in your life is more powerful than diet and exercise combined. Think about that.

  • Wash your face. Creating a nighttime ritual that rids your body of toxins and prepares you for 8 hours of peaceful slumber is a key component of longevity. Slathering up your face with soap is a vehicle for self-care and a nod to exfoliating dead skin cells away and preparing for a fresh face tomorrow.

  • Read. Your brain is hungry for new information. When we expand our thoughts through reading, conversations, and experiences the neuroplasticity of our brain structure expands.

  • Move your body. There is nothing more detrimental to our existence that a sedentary lifestyle. Make movement a part of your routine. Do yoga. Walk. Run. Stretch.

  • Engage in meaningful relationships. Whatever you love, whatever drives your passion make a concerted effort to connect. Connection is the key to a purpose-driven life. Connection is what drives our daily actions.

  • Brush your teeth. The health of your mouth is in direct correlation with your overall health. See your dentist every 6 months.

  • Find a physician you trust. : Create a bond with your family physician. Be fastidious with your appointments and reach out when you have questions. Creating a relationship with a trusted physician is foundational to your overall wellness.

  • Don't ignore your mental health: Life gets hard and don't be afraid to ask for help. Your mental health is as important as your physical health. These two aspects of health are intrinsically intertwined. There is no shame in the mental health game.

  • When all else fails: try Botox: I say this with cheeky sincerity. If you are struggling through the rocky challenges of life-do what makes you joyful. Think outside of the box. Figure out what feeds your soul.

Follow breadcrumbs of joy.

We all are met with dark days. And sometimes the remedy is a new pair of shoes or a random conversation with a stranger that reignites our energy. And, sometimes, just sometimes, Botox, will be the medicine that reinvigorates our soul.

Just remember, do you. Do you in a glorious fashion. If anything, celebrate today because we are not promised a tomorrow.

You Got This--Jules

Listen to our latest episode on embracing the vulnerability of aging with Neeahtima Dowdy on Obsessed!

And a big thank you to my favorite doctor who keeps me feeling youthful--

Dr. Nisha Patel!

Dr. Patel is a board-certified physician specializing in medical aesthetics. A pioneer in the field of medical aesthetics, and with a decade of experience, she is sought-after for her expertise in cosmetic rejuvenation.

Dr. Patel has multiple Allergan Mastercourse injection days and high satisfaction and results with Botox Cosmetic. She has achieved prestigious Platinum Status with Allergan, and patients recognize her dedication to offering safe, proven treatments and therapies to prevent and correct aging skin concerns.

Dr. Patel has a warm and gracious approach and puts education and patient goals first in presenting an individualized, comprehensive rejuvenation plan.


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The dawn of The Great Resignation in 2021 has initiated Corporate America to want more from their professional life. We are wanting to command our lives on our own terms.

The Great Resignation is leading millions of savvy, outside-the-box thinkers to the promised land of entrepreneurship. The latest statistics confirm that employees want to be released from corporate strongholds. In fact, these numbers showed that 4.5 million people voluntarily left their positions in November–an “all-time high,” according to the US Bureau of Labor and Economics.

This visceral movement from being an employee to being your own boss has created a flood of newly-born creatives who want to call their own shots. With an onslaught of newbies carving out their niches, competition seems fierce. However, the competitive advantage is simply, there is no competition.

Yes, this is correct, there is no such thing as competition. Understanding your brand and distinguishing yourself from the rest is your greatest weapon in creating a business that thrives, not just survives. Surrounding yourself with mentors and experts in your field is too, essential in doing business right.

Myth-My Business Will Grow With Ease and Rapidly

Building a business from scratch takes time. Like anything worthwhile, a viable business takes time. My clients often seem baffled at one point in their business development journey. This point is when they have poured their heart and soul into a business and receive little ROI. They crave their efforts and passion to be validated and become confused by the white noise of “advisors” who offer quick and tidy solutions to their business problems. The one thing I know for sure is that nothing in business is quick or tidy. If something seems to be too good to be true, well, it is too good to be true.

The internet, while a dear friend of mine, is a nexus of quick fixes and promises of big breaks. Find opportunities to network, learn and grow. Slow and steady is how we win the race. Do not diminish the power of Google. Google can make or break businesses these days. Befriend the powerful Google Engine, by creating an SEO-rich website. Make Google your closest alliance in building your business.

Tips to razzle dazzle Google:

  • Start a Google Business- I am a staunch believer that Google Business is the backbone of my business. I pride myself on my 5 star reviews and Google agrees. I get referrals from Google daily because of my intentionality of curating a powerful presence with Google Business.

  • Be a guest on podcasts.

  • Write blogs or be a guest blogger.

  • Send out press releases and court local and national media outlets.

  • Speak on stages- even if it is at your local library.

  • Have a powerful LinkedIn profile (yes this is social media, however, Google likes LinkedIn and adds to your credibility)

  • Utilize other powerful search engines like YouTube and Pinterest. (Pinterest is an unsung giant in search engine optimization)

  • Write a book-YES I KNOW THIS IS A BIG ASK, however, writing that book leverages you as an expert and gets Google to notice you.

Myth- It is all about followers on social media.

Social Media is a land upon which we stake our claim, and we do not own this land. Facebook crashes, Instagram crashes and there are those infamous hackers who take over everything.

Followers and likes do not make a business. In fact, I have seen a lot of businesses fail because their energy invested into cultivating a perfect look on social media and garnering followers is energy wasted. The key to building any business is building authentic relationships. The handshake is the most powerful ingredient in building a relationship. Having potential clients, know, like, and trust you is when they feel comfortable in your ecosystem.

This takes time. This is not neat and tidy. The road to building true connective relationships means putting yourself out there and leveraging your expertise.

Myth- I can do it alone.

Unfortunately, we cannot do it alone. Find a mentor. Get a coach. Rise to the occasion and understand that your brilliance will be muted if you allow your ego to steer the ship. If anything, reach out to a mentor on is the gold standard in matching new business owners with local mentors. The icing on the cake is that they do this for free. You are matched with a professional who has the experience to guide you through the daunting process of building a business you love. These mentors provide you with tools to develop a strategy for your ultimate success.

You Got This--Jules

Julie Lokun, JD. a legal eagle and facilitator of dreams, is changing the trajectory of underserved entrepreneurs who are using their voice to make an impact. As a mom of four (4) boys, Julie has learned to leverage her power to lead a bustling household while also serving as the head maven of Crown & Compass Life Coaching. She adeptly "anoints and points" -- directing the strategic growth of businesses and professionals around the globe. Julie has delivered presentations on the big stage, and in virtual events. With a background in law, she teases through complex information and gets to the root of issues, telling deep, compelling stories that resonate with audiences far and wide. She is a celebrated best-selling author of the entrepreneurial series, Hustle Smart, the owner of The Mediacasters Publishing House with several bestselling titles, and is a 5-star business coach. In the spring of 2021, Julie launched a swiftly growing podcast, Obsessed with Humans On The Verge of Change which is already in the top 3% of all podcasts globally.*


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